Turns out, something as simple as a color changes a viewers behavior or pulls people to your products or service.
“Research reveals people make a sub-conscious judgement about an environment of product within 90 seconds of initial viewing. Between 62% and 90% of that assessment is based on color alone.”
Which colors trigger which emotion for us?
Knowing what colors triggers us to think in which way isn’t always obvious. Below is a breakdown of which colors trigger what emotion.
Clarity, cheerfulness, warmth, causes fatigue and strain on the eyes, stimulates mental processes, stimulates nervous system, encourages communication, represents optimism, youthfulness, grab attention
Excitement, enthusiasm, warmth, caution, aggression, call to action, impulsive, friendly, cheerful, confident
Strong emotions, increases and stimulate appetite, passion, intensity, love, increased heart rate, urgency, impulsive
Royalty, wealth, success, wisdom, soothing, calming, creative, imaginative, wise
Peace. calmness, serenity, curbs appetite, productive, security, trust
Health, tranquility, natural, alleviates depression, new growth, relaxing, wealthy, fertility